Are you marketing to a myth?

Designed to give founders a cheat sheet for defining their true customer and where revenue can truly be generated.

This session decodes emotional drivers, pinpoints effective influencer channels, and helps you leverage in-clinic advocates effectively.

Sharpen your positioning, validate product–market fit, and build traction that converts.

Nail your pitch, protect your ideas, and win investor confidence.

This session breaks down what today’s investors want to see—from deck structure to storytelling flow—so you can command attention, communicate traction, and raise capital with clarity and conviction.

We’re flipping the script…. again! After 2024’s sold out success it’s the return of the reverse pitch!

40+ investors, each with a dynamic two-minute pitch detailing their investment criteria, category preferences, stage of interest and what they look for in potential partners.

Following this reverse pitch the meeting scheduler will open to pre-book the afternoons 1-2-1 meetings.

Taking the guess work out of meetings so you can connect smarter and faster. Get ready, get comfortable and let the pitching begin!

A candid look at the pet industries funding gaps: why early-stage capital is scarce, where investors are placing bets, and how founders are getting creative with capital.

From tapping into angel investors and leveraging crowdfunding platforms to forging creative partnerships, this solutions-oriented session offers founders practical advice for navigating todays funding maze.

A practical crash course on where the pet industry is headed — and how to play it, tailored for start-ups and investors ready to win.

Cut through the noise with key trends, quirks, risks, and opportunities shaping success in 2030 and ensure understanding of the environment you’re scaling in.

The essential guide for building or backing tomorrow’s pet businesses.

A welcome from our team to yours.

Collect your credentials. It’s time to shape the future of pet business.